Generate Revenue While Your Practice is Closed
Opportunities
Albert Einstein famously said, "In the middle of difficulty lies opportunity."
The COVID-19 pandemic is likely one of the most difficult trials we will face in our lifetimes, and the ones who will best weather the storm are those prepared to leverage as much of that opportunity as possible. After this time has passed an estimated 97% of business owners will return to the status quo, while just 3% will have used this time as a springboard for future success. Just because you're closed doesn't mean you can't generate revenue.
Whether you run a plastic surgery, med spa, or dermatology practice, here are four ways you can keep generating revenue even when your office is closed.
4 Ways to Generate Revenue
1.) Skincare Bundles: Summer is fast-approaching. Bundle your skincare products together at a discount and market by modality. Target opportunities like sun damage/sun protection, acne, "beach-ready" skin, etc. Offer to ship them directly or provide curbside pickup. Then leverage your interactions into positive reviews and social media engagement.
2.) Gift Cards: Give your patients a discount or include a free gift with their purchase. For example, purchase a gift card and receive a free resurfacing serum or purchase a $250 gift for $200. Gift cards are great for brand recognition and recall as well. Have them printed with your name, logo, and website and capitalize on the opportunity for increased exposure.
3.) Buy Now, Redeem Later: This is fairly explanatory, but the key here is the discount. For example, get any treatment for 20% off if purchased by the end of the month. but it can be redeemed anytime in the next 6 months. You receive the revenue up front, the customer receives a discount and the flexibility to use it when it's convenient for them.
4.) Virtual Consultations: In 2020 it's easy than ever to offer online/video-based services. Don't miss out on the opportunity for your practice. Depending on the nature of the consult you can get started with your smartphone and any of the following services:
a. Zoom
c. FaceTime
d. GoToMeeting
Need something HIPAA compliant? Doxy.me and VSee Clinic are affordable, robust options.
WhisperMED Can Help.
Take advantage of our Free Marketing Audit today. We can help you implement these and many other services to keep your practice running efficiently during the pandemic.