Our Aesthetics Blog

We talk about aesthetic practice industry and share our experience within the marketing side of it.

Marketing
August 26, 2020

Your Guide to Influencer Marketing

Businesses are making an average of $7.65 for every $1 spent on Influencer Marketing. Medical Aesthetics Practices can see those returns too.

Social Media
August 13, 2020

5 Instagram Marketing Tips

Probably the most significant marketing tip that will work for you on Instagram is actually very vague and generic – but once you figure it out for your brand, you will succeed admirably. The secret of Instagram success is...

SEO
June 24, 2020

5 Easy SEO Tweaks

SEO is a crucial activity for anyone involved in website design and development. It’s essential to understand SEO, before looking at how to implement and improve your website...

RealSelf Marketing
June 19, 2020

5 Steps to Make the Most of Your RealSelf Profile

Why bother with RealSelf if you’re a plastic surgeon or medical doctor? Well, for starters, RealSelf has been around since 2006, and have made it onto Inc Magazine’s top 500 fastest growing companies list — proving they’re not going away....

Aesthetic Marketing
June 10, 2020

Attract New Patients Now

Increasing foot traffic in your medical aesthetics clinic may not be as complicated as it’s made out to be...

Practice Marketing
June 5, 2020

11 Dermatology Marketing Strategies That Actually Work

These tips can help you create a successful marketing plan for your dermatology practice without wasting time and money on inefficient methods...

Social Media
May 26, 2020

6 Social Media Marketing Tips for Your Aesthetic Practice

Interested in learning how content and social media marketing can help grow your aesthetic practice? ...

Video Marketing
April 30, 2020

Video Marketing Your Aesthetics Practice

Your potential patients want to know they can trust you. For instance, they want to choose a plastic surgeon who will make them feel comfortable, provide a safe and warm environment, and deliver natural-looking, high-quality results. Video is the most impactful way to accomplish that goal.

Branding
April 23, 2020

Branding Your Aesthetic Practice

Winning on the internet is not about websites, SEO, social media, or anything else. It’s about the doctor who creates the brand that resonates emotionally with your target patient type.

Practice Growth
April 15, 2020

Generate Revenue While Your Practice is Closed

Is your aesthetic practice now closed due to the COVID-19 outbreak? Here are four simple ways to generate revenue while your doors are closed.

Future Marketing
April 8, 2020

Coronavirus Demand Spells Future Opportunity

The economic impact of forcing “non-essential” businesses to shut down has been enormous. Many aesthetic practices have closed their doors and are doing their best to not lay off their staff. These are indeed trying times. However, there is room for optimism among this chaos.

Digital Marketing
March 27, 2020

10 Digital Marketing Ideas to Consider During COVID-19

As a business owner, you’re likely looking for ways to survive the wave that has Americans shifting their budgets...

Content Marketing
March 24, 2020

Content Marketing During Coronavirus (COVID-19)

On average, 30-40% of marketing budget is allocated for trade show sponsorship, travel, expenses, attendance, and collateral. With the coronavirus blowing up...

Botox
March 23, 2020

Marketing Botox to Millennials

Botox and fillers continue to gain popularity among millennials. No longer just a treatment for people over 40, Botox draws in an ever-younger audience of young women....

Social Media
January 7, 2020

Reach More Patients with Social Media

The average adult spends two hours a day on social networks. Are they seeing your practice and brand? Check out these tips on leveraging social media to your benefit...

Practice Growth
March 13, 2020

5 Ways To Successfully Reach New Patients Using Social Media

Social Media outlets such as Facebook, Instagram, and Twitter may be great ways to reach out to potential patients but is your practice using the right approach?

Marketing 101
March 13, 2020

Aesthetic Practice/Medical Spa Marketing 101

Planning is the first step to successful marketing strategy. What results are you trying to achieve? Why should you be chosen over the competition? Is timing a factor...

Case Study
March 12, 2020

3 Ways to Grow Your Aesthetic Practice in 2020

If you’re in the business of making people beautiful, you’ve probably already caught on to the fact that you’re not alone in your mission. Since the year 2000, minimally invasive...

MedSpa Marketing
February 4, 2020

3 Ways to Drive Traffic to Your MedSpa

Keeping a medical spa business running is not an easy job. The MedSpa industry is fast growing and that means an increase in competition too. You always have to keep up with the trends in order to stay above the competition...

New Services
March 16, 2020

4 Ideas to Market New Services to Current Patients

Patient marketing can help you recoup the costs of new high-end aesthetic equipment at your practice...